Privacy Policy

Who We Are

Creative Brief is a product of Daly & Co (trading as Bullseye Agency), an Australian marketing agency. This policy covers data collected through creativebrief.com and its associated API services.

What We Collect

• —Your website URL — submitted by you to initiate analysis
• —Publicly available content from your website — crawled at the time of submission
• —Your email address — collected only when you choose to unlock the full brief
• —Payment information — processed by Stripe; we do not store card details
• —Usage data — page views and interaction events for product improvement

How We Use It

• —To generate your brand analysis and creative brief
• —To deliver your results and follow up on your order
• —To improve the accuracy and quality of our AI models
• —To send transactional emails related to your purchase (no marketing without consent)

Third Parties

We share data only where necessary to operate the service:

• —Anthropic — AI analysis (your website content is sent to their API)
• —Stripe — payment processing
• —Netlify — hosting and serverless functions
• —Prisma / PostgreSQL — secure database storage

We do not sell your data. We do not share your email with advertisers.

Data Retention

Generated briefs and associated crawl data are retained for up to 12 months to allow you to access your results. Email addresses are retained until you request deletion. You can request full deletion of your data at any time.

Your Rights

You have the right to access, correct, or delete any personal data we hold about you. To exercise these rights, email [email protected]. We will respond within 5 business days.

Cookies

We use only functional cookies necessary to operate the service (session management, payment processing). We do not use tracking or advertising cookies.

Contact

Questions about this policy: [email protected]